Nancy Kononelos Product Design Lead

I make complex products simple with systems thinking + visual craft.

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Fortune 4 company • 60M+ digital customers

Led usability testing that uncovered unmet user needs and reimagined the experience with an ✦ AI-powered product vision to reduce uncertainty and guide patients through complex prescription journeys.

Transfer a Prescription

Fortune 4 company • 60M+ digital customers

Used post-launch data to identify significant drop-off, ship the highest-impact fix, and rethink the end-to-end transfer experience.

Ascent website

5th-largest U.S. bank by assets • U.S. Bank’s ultra-high-net-worth offering for clients with $75M+ net worth

Created the visual design and extended the design system for a complex wealth platform spanning 29 pages.

Wholesale Payments Digital Connectivity sales platform

Largest U.S. bank by assets • $10T+ processed daily across 120 currencies

Led the 0→1 design of an interactive sales platform that made complex investment products easier to understand and sell.

Native iOS & Android apps

Top-25 U.S. retailer • $19.1B annual sales • 18M app adopters

Simplified high-impact shopping flows and created scalable interaction patterns across iOS and Android.

Ore-Ida website

Major Kraft Heinz brand • #1 U.S. frozen potato company by retail sales

Created the 0→1 visual design for Ore-Ida's first responsive website, bringing the brand to life across devices.

Frosted Mini Wheats website

Top-10 U.S. cereal brand • $241M in annual U.S. sales

Created the 0→1 visual design for the brand's first responsive website, establishing its digital look and feel across devices.

Fantasy Records website

Founded in 1949 • Catalog includes Miles Davis, John Coltrane, and Ella Fitzgerald

Partnered with the SVP and developer to improve the label's website UX, simplifying navigation and content across desktop and mobile.