Nancy KononelosLead Product Designer
I make complex products simple with systems thinking + visual craft.
Your Orders experience
Fortune 4 company • 60M+ digital customers
Led usability testing that uncovered gaps in status clarity, self-service, and trust, then turned those findings into UX recommendations and an independent ✦ AI-powered product vision to reduce uncertainty and help patients know what to do next.
Transfer a Prescription experience
Fortune 4 company • 60M+ digital customers
Used post-launch data to identify a major drop-off, ship the highest-impact fix, and redesign the end-to-end transfer experience across UX and UI before handing the work off to the next team.
Ascent website
5th-largest U.S. bank by assets • U.S. Bank’s ultra-high-net-worth offering for clients with $75M+ net worth
Led the visual design of a 29+ page wealth management website and built a reusable system for future pages and content.
Wholesale Payments Digital Connectivity sales platform
Largest U.S. bank by assets • $10T+ processed daily across 120 currencies
Led the 0→1 UX and UI design of an interactive sales platform that made complex wholesale payments products easier to explain and sell.
Native iOS & Android app experiences
Top-25 U.S. retailer • $19.1B annual sales • 18M app adopters
Simplified high-impact shopping flows and created scalable interaction patterns across iOS and Android, including pickup, product imagery, and notifications.
Ore-Ida website
Major Kraft Heinz brand • #1 U.S. frozen potato company by retail sales
Led the 0→1 visual design of the brand’s first responsive website, defining its digital look and feel across desktop and mobile.
Frosted Mini Wheats website
Top-10 U.S. cereal brand • $241M in annual U.S. sales
Led the 0→1 visual design of the brand’s first responsive website, defining its digital look and feel across desktop and mobile.