Nancy Kononelos
Product Design Leader
I make complex products simple with systems thinking + visual craft.
Your orders
Fortune 4 company • 60M+ digital customers
Led usability testing that uncovered unmet user needs. Later, I reimagined the experience with an ✦ AI-powered product vision to reduce uncertainty and guide patients through complex prescription journeys.
Transfer a prescription
Fortune 4 company • 60M+ digital customers
Used post-launch data to identify significant drop-off, ship the highest-impact fix, and rethink the end-to-end transfer experience.
Ascent platform
5th-largest U.S. bank by assets • Clients with $75M+ in investable assets
Created the visual design and extended the design system for a complex wealth platform spanning 29 pages.
Digital Connectivity Experience
Largest U.S. bank by assets • $10T+ processed daily across 120 currencies
Led the 0→1 design of an interactive sales platform that made complex investment products easier to understand and sell.
Order management experiences
Fortune 5 company • 60M+ digital customers
Reimagined order management around clearer actions and reusable patterns for high-stakes pharmacy tasks.
Native iOS & Android apps
Top-25 U.S. retailer • $19.1B annual sales • 18M app adopters
Simplified high-impact shopping flows and created scalable interaction patterns across iOS and Android.
Ore-Ida website
Major Kraft Heinz brand • #1 U.S. frozen potato company by retail sales
Created the 0→1 visual design for Ore-Ida's first responsive website, bringing the brand to life across devices.
Frosted Mini Wheats website
Top-10 U.S. cereal brand • $241M in annual U.S. sales
Created the 0→1 visual design for the brand's first responsive website, establishing its digital look and feel across devices.
Fantasy Records website
Partnered with the SVP and developer to improve the label's website UX, simplifying navigation and content across desktop and mobile.
The Yoga Sutras of Patañjali Instagram
Created a visual storytelling project that makes yoga philosophy easier to understand through simple explanations and original graphics. The project has grown to 13K+ followers.
Dallas Iyengar Yoga Studio website
Designed the studio's first responsive website from 0→1, creating a digital home for its teachers, classes, and community.
