Nancy Kononelos Product Design Lead
I make complex products simple with systems thinking + visual craft.
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Fortune 4 company • 60M+ digital customers
Led usability testing that uncovered unmet user needs and reimagined the experience with an ✦ AI-powered product vision to reduce uncertainty and guide patients through complex prescription journeys.
Transfer a prescription
Fortune 4 company • 60M+ digital customers
Used post-launch data to identify significant drop-off, ship the highest-impact fix, and rethink the end-to-end transfer experience.
Ascent platform
5th-largest U.S. bank by assets • Clients with $75M+ in investable assets
Created the visual design and extended the design system for a complex wealth platform spanning 29 pages.
Digital Connectivity Experience
Largest U.S. bank by assets • $10T+ processed daily across 120 currencies
Led the 0→1 design of an interactive sales platform that made complex investment products easier to understand and sell.
Kohl’s native iOS & Android apps
Top-25 U.S. retailer • $19.1B annual sales • 18M app adopters
Simplified high-impact shopping flows and created scalable interaction patterns across iOS and Android.
Ore-Ida website
Major Kraft Heinz brand • #1 U.S. frozen potato company by retail sales
Created the 0→1 visual design for Ore-Ida's first responsive website, bringing the brand to life across devices.
Frosted Mini Wheats website
Top-10 U.S. cereal brand • $241M in annual U.S. sales
Created the 0→1 visual design for the brand's first responsive website, establishing its digital look and feel across devices.
Fantasy Records website
Partnered with the SVP and developer to improve the label's website UX, simplifying navigation and content across desktop and mobile.